Available for new workUAE--:--:-- GST

ShubhJani.

I build the software you keep meaning to hire someone to build.

I lead engineering at Fero.AI in the UAE, where my team builds an AI platform that a large regional customer uses to run its freight and customs operations. On the side I run an online electronics store for the European market, and I take on a few projects a year for founders who need real software built, not another landing page.

What I build
SJPostgres110+ tablesREST · Zod211+ endpointsRustactix servicesAgentstool use · RAGNext.jsapp routerMedusa v211 modulesStripepaymentsMeilisearchsearch

Tools I work with: TypeScript, Python, Rust, SQL, Next.js (App + Pages router), React, MUI, Tailwind, Radix UI, Node.js, Actix-Web (Rust), FastAPI, Medusa v2, Express, PostgreSQL, Drizzle ORM, raw pg, SQLx, MongoDB, SQL Server, Meilisearch, Anthropic SDK, OpenAI SDK, Agent loops, Tool use, RAG, Vercel, Railway, Azure, AWS, Docker, Jenkins, GitHub Actions, Zod, Playwright, Manual QA discipline

01Right now

What I'm building right now.

Track 012023 to present

Fero.AI

AVP, Ports Vertical

  • Lead engineer on a large platform a major regional customer uses to run its freight and customs operations. 110+ tables, 211+ APIs across five codebases including Rust services, live on the customer's own servers.
  • Head of the technical roadmap across a portfolio of enterprise projects in logistics, ports, and document automation.
  • Five direct reports across engineering and analysis. I decide what done looks like. The team decides how to get there.
Track 022024 to present

Independent

Engineer and operator

  • Run an online electronics store for the European market from end to end.
  • Around seventy features live in production: loyalty, gift cards, referrals, A/B testing, abandoned cart flows, automated emails, multi-language and multi-currency checkout.
  • Storefront on Next.js. Backend on Medusa with eleven custom modules. Stripe for payments, Meilisearch for search, Postgres for data.
Full background→

02What I build

Here is what I can build for you.

How engagements work→
01→

AI features that actually work

You have seen the demos. You have probably also hired someone who built a prototype that fell over the first time a real user touched it. I build AI into products where it holds up. Chatbots that stay on your policy. Tools that read documents and get the numbers right. Automations where AI does its bit and normal code does the rest. This is what I ship every quarter at my day job.

4 to 12 weeks. Fixed price. Weekly demo.

02→

Web apps and internal tools

For founders who need someone senior to build the thing while you sell it. Login, payments, admin panel, dashboards, all the plumbing that makes the app usable. Code the next engineer can pick up without groaning. Deployed and running, not sitting in a repo you never open.

3 to 8 weeks. Fixed price.

03→

Online stores that do what Shopify cannot

Shopify is great until it is not. When you need loyalty rules that break its templates, inventory in three countries, gift cards with weird logic, or an admin dashboard your team actually likes, you need a store built for your business. I run one myself. I know where the potholes are.

6 to 12 weeks. Fixed price.

04→

A second opinion before you hire

Before you spend six figures on an engineering team, spend a few hours with someone who has been on the other side. I will read your code, talk to your engineers, look at your setup, and tell you what is going to bite you in eight months. I will also tell you what is fine and does not need touching. That is the more common answer.

Monthly retainer.

03How we work together

Six things to expect if we do a project together. This is the deal, up front.

  1. 01

    You get me, not a team of juniors

    The person you talk to writes the code. No middlemen. No account manager who bounces your questions to someone you have not met.

  2. 02

    Weekly demos, not weekly excuses

    Every Friday you see what shipped. On a real URL you can click. Progress stops being a status report.

  3. 03

    Fixed scope, fixed price

    I quote by outcome, not by hour. You know the price and the date before we start. No mystery invoices.

  4. 04

    You own everything from day one

    Code, credentials, documentation, everything. In your accounts, on your machines. Not at the end of the project. From the start.

  5. 05

    One thing at a time

    I finish your project before I pick up the next one. If I say your slot is in July, your slot is in July.

  6. 06

    I will tell you if the idea is wrong

    Before you pay for it, not after. You are hiring me for judgement as much as for code. The honest answer is part of the deal.

04Writing

Recent writing.

All writing→

05Contact

Let’s build the thing.

Taking on a few new projects in 2026. Tell me what you want to build, and I will tell you if I can help.

me@shubhjani.com